Strategic Innovation, Fortune 50 Companies (US)
Client Issue: A strategic alliance between two Fortune 50 companies was formed to explore future opportunities in the mass storage arena. Each company positioned as number 1 in their market sector.
Solution: Synergy helped clarify strategic objectives, facilitated the formation of cross-functional/cross company teams, recruited subject matter experts & led a program of strategic innovation retreats. The retreats were designed to let the members of each company view the world of mass storage in unique ways, assessing the business models in current & future states. Creative processes & what-if scenarios were applied to allow the broadest of potential options to be seen & assessed.
Outcome: Internal teams completed investigations with domestic & international focus groups composed of potential end-users, & eventually decided not to pursue the initiative – a decision which time has proven to have been the right business decision.