Melanie Gamble has worked in above & below the line advertising agencies for over 20 years, working in TV, radio, press, magazine, print & e-media. She specialises in Direct Marketing, Brand Positioning, Corporate Communications & Strategic Planning. She has strong skills in strategy, conceptualising & is a professional copywriter. Melanie has been recognised for her creativity & effectiveness with numerous national & international awards.

Melanie has studied both psychology & philosophy & brings these insights to her professional work. Previously, Melanie was Creative Director of ThompsonConnect & also worked as Creative Director of FCB/Advis in Jakarta Indonesia. She believes strongly in the effectiveness of targeted marketing & relationship marketing & has worked extensively in the CRM area. She has a strong belief in the value of measurable outcomes & creating genuine 2-way dialogues between customers & brands.

She has a keen interest in fundraising & charities having utilised her Direct Marketing skills for fundraising with some of Australia’s leading charity organisations. Melanie still has an interest in the Asian Region working recently with a major international child sponsorship organisation to help alleviate poverty at a community level.

Brands Melanie has worked on include Australia Post, Beiersdorf (Nivea), Ford Australia, GE Money, Kraft, Mc Donald’s Family restaurants, National Australia Bank, Standard Chartered BanK, Myer, Country Road, Sensis, Yellow Pages, CGU Insurances, Australian Conservation Foundation, World Vision, CARE Australia, Salvation Army & the Brotherhood of St Laurence.

Return to the list of Synergy consultants.