Process Mapping & Marketing Strategy, Medical News (US)
Client Issue: A small business in the healthcare publishing arena with circulation of 44,000 in a tri-state area, requested assistance in process mapping of key core processes, framing solutions for training of key core personnel, streamlining production & strategically positioning themselves in the competitive healthcare publication market.
Solution: Provided resources & best/optimum strategies, including steps to evaluate & consider which were the most cost effective for the organisation. A separate marketing strategy & event planning schedule were also provided.
Outcome: Organisation implemented some key suggestions provided, with success.